A Looker Studio revenue dashboard the leadership team trusts
Replaced three conflicting spreadsheets with one blended GA4 + Google Ads + CRM dashboard, with clear definitions behind every metric. Weekly reporting time dropped from half a day to a glance.
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Lead-quality tracking for a B2B services firm
Connected form submissions, qualified-lead status and closed revenue back into GA4 and Google Ads via offline conversion imports, so the team could finally optimise for booked revenue instead of raw form fills.
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Meta Pixel & CAPI for a DTC brand with under-reported sales
Deployed a deduplicated Pixel + Conversions API setup through server-side GTM. Event Match Quality climbed to 8.7/10 and Meta-attributed purchases rose 42%, giving the media buyer accurate signal to optimise against.
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White-label GTM audit for an agency’s retail client
Delivered silently under the agency's brand. Found 12 issues invisible in the existing dashboard — duplicate tags, an unfiltered internal-traffic problem and a broken purchase trigger — and lifted the account health score from 41 to 94.
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Consent Mode v2 rollout without losing measurement
Wired a CMP into GTM with the full Consent Mode v2 signal set and enabled modeled conversions. Reporting held at 98% of pre-rollout levels while the client became fully compliant across the EU.
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Cross-domain tracking for a five-site travel booking platform
Sessions were fragmenting as visitors moved between the marketing site, the booking engine and the payment host. I configured cross-domain linking and consistent referral exclusions so all five properties report as one clean user journey.
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Landing-page experiments that lifted form conversions 31%
Used GA4 funnel-exploration and scroll-depth data to find where lead forms were losing people, then ran a six-week structured testing program. The winning variant lifted form completion 31% at 98% significance.
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Server-side GTM for a B2B SaaS platform losing data to ad blockers
Moved GA4, Google Ads and Meta CAPI onto a first-party server container on a subdomain. Recovered roughly 22% of previously-blocked events and cut third-party script weight on the marketing site by 40%.
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Rebuilding GA4 ecommerce tracking after a Shopify Plus migration
Purchase and add-to-cart events had stopped firing after a theme migration, leaving 18% of revenue untracked. I rebuilt the dataLayer and GA4 ecommerce events end to end, validated every stage in DebugView, and reconciled GA4 against Shopify to the dollar.
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