Not sure your analytics data is accurate?
I audit GA4, Google Tag Manager and conversion tracking to find exactly what’s broken, and how to fix it.
- No generic checklists
- No vague recommendations
- Just clarity
What a GA4 audit actually catches
Real issues I find in most properties — ranked by how much they’re costing you.
Revenue double-counting
Purchase events fire more than once per transaction. GA4 shows inflated revenue, ROAS looks artificially high, and budget decisions rest on numbers that are provably wrong.
Conversion mismatch
GA4 conversions don't match Google Ads or Meta. Each platform tells a different story, and your media buyer is optimising against a number nobody can verify.
Broken funnels
Funnel exploration shows impossible drop-offs — 200 users start checkout, 3 reach payment. Not because users leave, but because events aren't wired to capture the steps between.
Consent breaks tracking
After adding a cookie banner, event volume dropped 40% — not because users declined, but because Consent Mode was never properly integrated with your tag triggers.
Setup never validated
"Someone set up GA4 a year ago." But nobody confirmed events actually fire, parameters are correct, or enhanced measurement isn't silently conflicting with GTM tags.
Events fire inconsistently
Some events work on desktop but not mobile. Others fire on page load instead of on interaction. The data looks fine in aggregate — but zoom in and it falls apart.
What the audit covers
A full diagnostic of how your tracking is configured, collected and used.
GA4 audit
Property, stream and measurement settings, event and conversion configuration, DebugView validation, and common misconfigurations.
Google Tag Manager audit
Most GA4 issues start in GTM — I check for incorrect or redundant tags, broken triggers and fragile logic.
Conversion & funnel review
Forms, lead flows, ecommerce funnels and paid-ads integrations validated end to end.
What you’ll receive
Not a PDF no one reads — clarity your team can act on.
This audit is
- A diagnostic of your current setup
- Focused on accuracy & reliability
- Actionable & implementation-ready
This audit is not
- A generic tool checklist
- A replacement for strategy consulting
- A one-size-fits-all template
The difference a specialist makes
Most broken tracking comes from generalists guessing. Here’s how working with me compares to the usual routes.
Two ways to start today
No retainer, no long commitment. Get a result first, then scale up if it makes sense.
One clearly scoped tracking problem—diagnosed, fixed, and validated before I call it done.
- ✓Single issue scoped up front
- ✓Fix deployed & tested end-to-end
- ✓Written summary of what changed
- ✓24–48 hour turnaround
Best for: a single well-defined tracking problem
For anything bigger than a single fix—implementations, audits, ongoing optimization. Billed by the hour with a detailed time log.
- ✓No retainer, no minimum commitment
- ✓Transparent time log shared after each session
- ✓Full documentation of every change
- ✓Async updates via email or Slack
- ✓Pause or stop any time
Best for: implementations, audits, ongoing work
Request a GA4 audit
Tell me about your setup and I'll come back with scope and next steps within one business day.
Prefer email? Reach me at hello@mahmudul.co
Book a free 15-minute call to talk through your setup—no pitch, just answers.
Book a call →I'll scope the work and give you a clear estimate before anything starts. Walk away any time.
Questions, answered
What is a Google Analytics audit?
A diagnostic of your current GA4 setup that checks how tracking is configured, collected and used — property and measurement settings, event and conversion configuration, and the data quality your decisions depend on.
What does the audit include?
Three core areas: a GA4 configuration and data collection review, a Google Tag Manager audit, and a conversion and funnel review across forms, ecommerce and paid-ads integrations. Optional add-ons cover Meta Pixel & CAPI and server-side setups.
What will I receive afterward?
A clear summary of findings and a prioritized list of issues, each with the impact explained so you understand what breaks if it's left unfixed, plus actionable, implementation-ready recommendations.
I only have one small issue — do I need a full audit?
Not necessarily. If you have a single, well-defined problem, the $249 quick fix is usually the faster route. A full audit makes sense when you need a complete diagnostic across GA4, GTM and conversion tracking.