A closer look at tracking problems I've fixed — the situation, what I did, and the result. Detailed write-ups, not just logos.
Deployed a deduplicated Pixel + Conversions API setup through server-side GTM. Event Match Quality climbed to 8.7/10 and Meta-attributed purchases rose 42%.
Used GA4 funnel-exploration and scroll-depth tracking to pinpoint the exact field where visitors abandoned, then ran a structured six-week A/B program testing one hypothesis at a time.
A messy GA4 and GTM setup on Magento 2 was firing duplicate events and mis-attributing 99% of revenue to “(not set)”. The team had quietly stopped opening GA4 altogether.
Revenue was being double-counted across three third-party booking engines, and no one could say which channel actually drove a sale. Finance and marketing were reporting different numbers in every meeting.
Tell me what's going on, or grab time on my calendar.