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White-label GTM audit for an agency’s retail client

Delivered silently under the agency's brand. Found 12 issues invisible in the existing dashboard — duplicate tags, an unfiltered internal-traffic problem and a broken purchase trigger — and lifted the account health score from 41 to 94.

ClientDigital agency (white-label)
PlatformShopify
Timeline1 week
ToolsGTM, GA4

Delivered silently under the agency’s brand. Found 12 issues invisible in the existing dashboard and lifted the account health score from 41 to 94.

What I did

  • Full GTM container audit under white-label agreement
  • Identified 12 critical issues: duplicate tags, unfiltered internal traffic, broken purchase trigger
  • Remediated all issues with detailed documentation for the agency’s client
  • Provided ongoing support documentation branded to the agency

The result

41 → 94account health score
12issues found and fixed
AuditWhite-labelGTM

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