SaaS 
Server-side GTM for a B2B SaaS platform losing data to ad blockers
Moved GA4, Google Ads and Meta CAPI onto a first-party server container on a subdomain. Recovered roughly 22% of previously-blocked events and cut third-party script weight on the marketing site by 40%.
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DTC
Meta Pixel & CAPI for a DTC brand with under-reported sales
Deployed a deduplicated Pixel + Conversions API setup through server-side GTM. Event Match Quality climbed to 8.7/10 and Meta-attributed purchases rose 42%, giving the media buyer accurate signal to optimise against.
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