SaaS 
Server-side GTM for a B2B SaaS platform losing data to ad blockers
Moved GA4, Google Ads and Meta CAPI onto a first-party server container on a subdomain. Recovered roughly 22% of previously-blocked events and cut third-party script weight on the marketing site by 40%.
View project →
Reporting
A Looker Studio revenue dashboard the leadership team trusts
Replaced three conflicting spreadsheets with one blended GA4 + Google Ads + CRM dashboard, with clear definitions behind every metric. Weekly reporting time dropped from half a day to a glance.
View project →