Cross-domain tracking for a five-site travel booking platform
Sessions were fragmenting as visitors moved between the marketing site, the booking engine and the payment host. I configured cross-domain linking and consistent referral exclusions so all five properties report as one clean user journey.
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White-label GTM audit for an agency’s retail client
Delivered silently under the agency's brand. Found 12 issues invisible in the existing dashboard — duplicate tags, an unfiltered internal-traffic problem and a broken purchase trigger — and lifted the account health score from 41 to 94.
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Meta Pixel & CAPI for a DTC brand with under-reported sales
Deployed a deduplicated Pixel + Conversions API setup through server-side GTM. Event Match Quality climbed to 8.7/10 and Meta-attributed purchases rose 42%, giving the media buyer accurate signal to optimise against.
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Rebuilding GA4 ecommerce tracking after a Shopify Plus migration
Purchase and add-to-cart events had stopped firing after a theme migration, leaving 18% of revenue untracked. I rebuilt the dataLayer and GA4 ecommerce events end to end, validated every stage in DebugView, and reconciled GA4 against Shopify to the dollar.
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