Ecommerce

Ecommerce · Fortune 500 retailer

E-commerce revenue attribution across five booking engines

Revenue was being double-counted across three third-party booking engines, and no one could say which channel actually drove a sale. Finance and marketing were reporting different numbers in every meeting.

DTC ecommerce · Paid-social heavy

Recovering under-reported sales with Meta Pixel & CAPI

Deployed a deduplicated Pixel + Conversions API setup through server-side GTM. Event Match Quality climbed to 8.7/10 and Meta-attributed purchases rose 42%.