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A Looker Studio revenue dashboard the leadership team trusts

Replaced three conflicting spreadsheets with one blended GA4 + Google Ads + CRM dashboard, with clear definitions behind every metric. Weekly reporting time dropped from half a day to a glance.

ClientSaaS company
PlatformLooker Studio
Timeline2 weeks
ToolsLooker Studio, GA4, Google Ads, CRM

Replaced three conflicting spreadsheets with one blended GA4 + Google Ads + CRM dashboard, with clear definitions behind every metric.

What I did

  • Audited existing reporting across three separate spreadsheets
  • Defined canonical metric definitions agreed by all stakeholders
  • Built a blended Looker Studio dashboard pulling from GA4, Google Ads, and CRM data
  • Added automated data freshness checks and alerting

The result

1single source of truth
~4 hrsreporting time saved weekly
Looker StudioGA4Google Ads

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