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Lead-quality tracking for a B2B services firm

Connected form submissions, qualified-lead status and closed revenue back into GA4 and Google Ads via offline conversion imports, so the team could finally optimise for booked revenue instead of raw form fills.

ClientB2B services firm
PlatformWordPress + CRM
Timeline3 weeks
ToolsGA4, Google Ads, CRM

Connected form submissions, qualified-lead status and closed revenue back into GA4 and Google Ads via offline conversion imports.

What I did

  • Set up GA4 event tracking for form submissions with lead quality signals
  • Configured offline conversion imports from CRM to Google Ads
  • Built attribution reports connecting ad spend to closed revenue
  • Created automated data pipeline for daily import updates

The result

100%revenue visibility in GA4
Dailyautomated CRM sync
GA4Lead genOffline conversions

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