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Landing-page experiments that lifted form conversions 31%

Used GA4 funnel-exploration and scroll-depth data to find where lead forms were losing people, then ran a six-week structured testing program. The winning variant lifted form completion 31% at 98% significance.

ClientB2B services firm
PlatformWordPress
Timeline6 weeks
ToolsGA4, A/B testing

Used GA4 funnel-exploration and scroll-depth data to find where lead forms were losing people, then ran a six-week structured testing program.

What I did

  • Implemented detailed scroll-depth and form-field interaction tracking in GA4
  • Built funnel exploration reports to identify exact abandonment points
  • Designed and ran six A/B tests over six weeks, each targeting a single hypothesis
  • Documented all tests with clear methodology and statistical rigour

The result

+31%form conversions
98%statistical significance
CROA/B testingGA4

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