Used GA4 funnel-exploration and scroll-depth tracking to pinpoint the exact field where visitors abandoned, then ran a structured six-week A/B program testing one hypothesis at a time.
A B2B firm was buying traffic but couldn’t tell why their lead forms underperformed. They were guessing at redesigns with no data behind them.
The client was spending heavily on paid traffic but form completion rates were well below industry benchmarks. Previous redesigns had been based on gut feel, not data. No one could say exactly where or why visitors were dropping off.
“The data finally told us what to fix, not just what was broken.” — Marketing Director
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